I am teaming up with my bloggy friend, Emily over at Education to the Core to bring you a social media series called, Social Media Tips and Tricks.
Our series aims to help you grow your social media platforms. I will be sharing my ideas on how to grow your Facebook page whilst Emily will open doors on how you can grow your blog.
Additionally, towards the end of the series, we will explore both Pinterest and Instagram and how it can help to grow your business.
Emily and I welcome any comments and questions along the way.
Shouldn’t I just pay to boost? Facebook has made it harder for business pages to function in the past year. I feel your pain. Our reach and interaction have been squashed by their ever changing algorithms. They are a clever bunch! Many businesses both small and large, have been forced to pay to boost posts. I was told by a marketing company who wanted to charge me $10,000 that I needed to do that, even though my page was growing just fine. I’m glad I ignored their advice! I refuse to pay for advertising, call me crazy but I just can’t do it! I have never done it but if you have had ongoing success with paying for posts, I would love to hear about it. I know that you can grow your page without paying! You just have to be consistent and have the right information.
I invite you accept the challenge of taking your Facebook page to the next level.
What is the Purpose of my Facebook page?
The Purpose of your Facebook Page, and how Knowing it can Grow it
Grab a piece of paper and get ready to map out your Facebook plan!
Have a look at your lists. Do you blog about, or does your website represent what you post about on Facebook? Is there a clear link that tells the audience what you are about?
I am not business trained but from experience, the points you have noted above are one part of your brand. Your brand sets you apart from others and makes you unique within the marketplace. In the business world, this is known as your USP; Unique Selling Proposition. What’s your USP? What is unique about your business? Do you have a niche? Can you offer something via your skills (your strengths), interests and passions? What do you do better than others? What does your business value? What are your core business values?
Take a minute to write down your USP. Place it in the middle of your page.
Week 2: “How the right content will help grow your page?”